Our Goal

We work to bridge the gap between our clients and the people they seek to engage.

Our Strategy

We specialize in gathering both qualitative and quantitative data in underserved and emerging markets. We utilize an ethnographic approach to help our clients fully understand their target demographics on a human level. Our clients leverage these findings to tailor their strategies and optimize outcomes in specific regions and populations.

What is Ethnography?

Ethnography refers to the study of people groups’ cultures and social behavior. While often associated with social sciences and academia, it has proven to be a beneficial tool for market research. Cloud Peak Research utilizes ethnography to better understand target demographics, their needs, and what captures their attention.